The 15 best things to do in Saint-Tropez

The French Riviera has long been synonymous with glamour, sun-soaked beaches, and the allure of the Mediterranean lifestyle. Among its glittering coastal towns, one name stands out as a beacon of luxury and jet-set culture. This once-quiet fishing village has been transformed into a playground for the rich and famous, yet it retains a charming authenticity that continues to captivate visitors from all walks of life. From its picturesque old port to its world-renowned beaches, this destination offers a blend of natural beauty, cultural richness, and unparalleled sophistication.

1. Explore the Old Port

The heart of the town can be found in its old port. Ancient fishing boats and modern yachts can be seen bobbing side by side in the crystal-clear waters. Visitors are drawn to the quayside cafes and restaurants, where people-watching becomes an art form. The port's charming atmosphere is best savored in the early morning or late afternoon when the light paints everything in a golden hue.

2. Relax on Pampelonne Beach

No visit would be complete without a day spent on the famous Pampelonne Beach. This 5-kilometer stretch of sand has been immortalized in countless films and photographs. Sun loungers and beach clubs can be found dotting the coastline, offering everything from gourmet dining to water sports. The clear, turquoise waters beckon swimmers and snorkelers alike.

3. Visit La Citadelle

Perched atop a hill overlooking the town, La Citadelle stands as a testament to the area's rich history. This 17th-century fortress now houses the Maritime Museum, where the town's nautical heritage can be explored. The views from the ramparts are nothing short of breathtaking, offering panoramic vistas of the bay and surrounding countryside.

4. Shop on Rue Gambetta

Fashion enthusiasts will find themselves drawn to Rue Gambetta. This narrow street in the old town is lined with designer boutiques, local artisan shops, and charming cafes. From haute couture to handmade souvenirs, a treasure trove of unique finds can be discovered here.

5. Indulge in Provençal Cuisine

The local culinary scene is a celebration of Provençal flavors and Mediterranean ingredients. Fresh seafood, locally grown produce, and regional specialties can be savored in everything from Michelin-starred restaurants to casual bistros. A meal of bouillabaisse or tarte tropézienne should not be missed.

6. Attend Les Voiles de Saint-Tropez

For one week each autumn, the bay becomes a spectacle of billowing sails and sleek hulls. Les Voiles de Saint-Tropez, a renowned regatta, attracts sailing enthusiasts from around the world. Even for non-sailors, the sight of these magnificent vessels racing across the azure waters is truly unforgettable.

7. Explore Place des Lices

The town's main square, Place des Lices, pulsates with local life. On Tuesdays and Saturdays, a vibrant market fills the square, offering everything from fresh produce to antiques. The rest of the week, locals can be found playing pétanque under the shade of plane trees.

8. Visit Musée de l'Annonciade

Art lovers should not miss the Musée de l'Annonciade. Housed in a former chapel, this small museum boasts an impressive collection of post-impressionist works. Paintings by Matisse, Bonnard, and other artists who were inspired by the light and landscapes of the French Riviera can be admired here.

9. Take a Coastal Walk

The Sentier du Littoral, a coastal path, offers a different perspective on the region's natural beauty. Winding along the rocky coastline, this trail provides stunning views of the Mediterranean and access to secluded coves. It's an ideal way to escape the crowds and connect with nature.

10. Experience the Nightlife

As the sun sets, the town comes alive with a different energy. Exclusive beach clubs transform into glamorous nightspots, while intimate bars in the old town offer a more laid-back atmosphere. From celebrity-spotting to dancing under the stars, the nightlife here caters to all tastes.

11. Visit the Maison des Papillons

A hidden gem can be found in the Maison des Papillons, or Butterfly House. This unique museum houses an extensive collection of butterflies from around the world. It's a tranquil and educational escape from the bustling streets outside.

12. Enjoy Water Sports

The crystal-clear waters of the Mediterranean offer endless opportunities for water sports enthusiasts. From jet skiing and paddleboarding to parasailing and diving, adrenaline junkies and casual beachgoers alike will find plenty of aquatic activities to enjoy.

13. Take a Day Trip to Port Grimaud

Often called the "Venice of Provence," Port Grimaud is a charming nearby town worth exploring. Its colorful houses, canals, and bridges create a picturesque setting. A boat tour through the canals provides a unique perspective on this architectural marvel.

14. Visit the Chapel of Sainte-Anne

Perched on a hill above the town, the Chapel of Sainte-Anne offers a peaceful retreat and stunning views. This simple, 17th-century chapel is a testament to the area's religious heritage and provides a quiet spot for reflection.

15. Cruise the Bay

To truly appreciate the beauty of the coastline, a boat tour of the bay is highly recommended. From the deck of a yacht or a traditional fishing boat, the full splendor of the French Riviera can be admired. The golden light of sunset reflecting off the water and illuminating the coastal towns creates a truly magical experience.

Whether one seeks glamour and excitement or tranquility and natural beauty, this gem of the French Riviera offers a wealth of experiences. From its sun-drenched beaches to its rich cultural heritage, every moment spent here is infused with the unique charm and joie de vivre that have made it a legendary destination. As the sun sets over the Mediterranean, painting the sky in hues of pink and gold, it becomes clear why this once-humble fishing village has captured the hearts of travelers for generations.